Software product companies are today selling to a more informed audience base. They have many more options to choose from than ever. This is pushing innovators to embed advanced features and intuitive user experience into their products.
With the onset of web 2.0 and the pay-as-you-go model delivered through SaaS (Software as a Service), we are seeing a gradual shift from software engineering to product innovation. Product Engineering spans the entire product development life cycle; Ideation, Engineering, UX, Quality Engineering, deployment on Cloud and Mobile, and Product Maintenance.
Ambit works as an extended development partner to software product companies. We help them innovate and deliver their solution to the end-users built on Agile, Waterfall, and DevOps frameworks. As a solution partner to many, we also develop accelerators to meet the demand gap sometimes left by the product.