At the outset, a CRM system acts as a central repository of your present, past, and future customers. It provides data to other business applications on demand. A well-architected CRM application enables data stewards to enter and update records with ease. Integration with websites and storefronts means sensitive personal and transactional data is stored in the database. This needs to be protected.
GDPR and CCPA compliance require specific rules to be applied when collecting, storing, and processing customer data. Noncompliance can lead to customer complaints and even lawsuits, not to mention the negative press leading to a negative brand image.
Ambit helps brands comply with the local authorities by implementing and configuring mature customer data compliance solutions. With up-to-date compliance rules and better data controls, you can finally focus on growing your business.