What gets measured, gets managed. For making good business decisions, data and analytics play a vital role. eCommerce companies, small and big, have invested in understanding their customers a lot better with the help of analytics.
Customers have come to expect a tailored user experience, dynamic pricing, better search results, and easy refunds. Without a robust eCommerce analytics solution, not knowing which lever to pull brings with it operational challenges.
Ambit helps eCommerce operators to understand their current state and future possibilities a lot better. We help global marketing organizations and digital marketing agencies capture, report, and analyze their shopper behavior and business performance.