Building A Strong CRM Strategy

It is vitally important that you know wheth er your CRM implementation is tracking toward success or something less. To do that you will need to:

  1. Have an operational definition of success that will allow you to measure it.
  2. Identify the metrics you will use to determine if the goals of your implementation are being met.
  3. Build a CRM Success Matrix that serves as a tool for establishing your current level of performance and for
    setting quantifiable goals for making improvements.
  4. Understand which of these metrics can be used at various stages of your CRM system’s life cycle.
  • Attract and Retain Customers in Today’s Difficult Economic Climate
  • CRM Benefits for Small and Mid-Sized Companies
  • Factors to take into account when Selecting the Right CRM Technology
  • How Should a Consulting Company approach Solutioning?
  • How is the Future of CRM Market?
  • One Consultant’s Definition
June 25, 2014