You can automate your marketing campaigns and produce excellent results with Sage CRM (ACCPAC CRM) . With relevant marketing information at your fingertips, you can target the your customers, with the right offer, at the right time. Deliver marketing campaigns that work - and put your company's marketing resources to their best use. Execute better campaigns, track responses faster and easier than ever before, and make sound decisions based on what your customers want and how they respond.

Campaign Management

Assign, schedule and track marketing activities within a campaign. Trade shows, direct mail, advertising and promotions can be tracked, analyzed and optimized based on what your customers and prospects want. Measure marketing campaigns in progress by performance, cost and lead generation.

Lead Management

Give your sales team real-time access to the latest prospects and marketing campaigns, keeping them in the loop each step of the way. Instantly know where your best leads are coming from and route leads to the appropriate sales rep.

E-mail Management

Send HTML emails, create email templates and send attachments to bulk email messages. All communications are stored directly in each client's communication history. Staff can easily look up a specific email message when clients call or analise a particular campaign.

List Management

Create new target lists from selected criteria, re-use successful campaign lists and import mail-house lists. An integrated mail-merge function allows you to merge documents with target-customer lists. The system automatically creates a record in the customer account, attaching the marketing piece to the account for later viewing by sales, marketing and customer service staff.

Outbound Call Management

Integrate outbound calls into any marketing campaign, and set up target lists and follow-up calls to enhance the quality of each contact. The system includes a browser-based agent desktop, real-time reporting, introductory scripts to guide employees through calls and campaign development