Objective of CRM - Logistics: Improve Customer Value, leading to strong relationship with all the stake holders’ i.e. Customers, Shareholders.

Logistics companies have been both enabler and major beneficiaries of Internet enabled Transactions, which has thrown up the biggest challenges.  When it comes to delivering products, distributors are increasingly being expected to act as the logistics partners of their resellers. Logistics Companies have made great strides in their understanding and delivery of Customer value. Leading organizations are driving the logistics closer to the customer. Managers of logistics have to understand one basic truth i.e. “customers   are not easy to please and hold onto.”

Global competition and an increasing consumer demand for high-quality service have shaken up the CRM world, forcing companies to review their processes, and software suppliers to cast a critical eye over their products.

Role of CRM in Logistics:

1. Build a long term relationship with the Customers by ensuring transparent information flow in the entire supply chain

	Lead to reduced cost & sustained competitive advantages.
	Reduce Inventory turns with streamlined Information & Logistics Process.

2. Have Logistics Company focus primarily on Business partners’ Transactions & Operations to become more Competitive.

3. Change the processes in Logistics Companies to help the Customers to succeed in their Business by

	Providing Terminals at Customers premises for booking and tracking of the shipments.
	Collection against Delivery (COD).

Whatever the state of the current economy, accurate measure for business success is good customer relationship management.  Truly integrated solutions are delivering on promises made by CRM vendors in the past; more sales, more effective marketing and happier customers – which can only bring positive benefits to a business.

CRM allows a company to build customer relations based on the functionality it enables. Everyone involved in the process is able to be truly customer focused as a result of having crucial customer information at their fingertips.

CRM promises to change how we do business in logistics. By integrating CRM into a logistics application, a customer is able to view all of their delivery details online, checking where their stock is in the system.

By integrating logistics with CRM, distributors will increase the visibility and transparency of systems and processes, also they will give their customers a means of knowing where their stock is, and an appreciation of the process involved. In this way, distributors can not only drive efficient delivery, but also create customers for life

Benefits redeemed from AMBIT’s  CRM for Logistics:

	Plan and manage the delivery of services
	Obtain the information your team needs to carry out service orders on-site
	Manage service orders assigned to field-service personnel
	Generate service billing
	Analyze the financial and operational health of the service business
	Administer all the Exports as well as Imports procedures

With AMBIT’s CRM, companies can track all information about shippers, transactions, relationships, and services throughout the CRM life cycle. AMBIT’s CRM helps you optimize your shipper relationships, create unique brand images, and improve the bottom line.